Sarai Sierra's 2 Young Boys Don't Know Mom's Dead

The two young sons of slain New York mom Sarai Sierra are under the impression that their father has gone to Turkey to bring their mother home - alive.

Sierra, whose battered body was found near a highway in Istanbul over the weekend, was the mother of two boys aged 9 and 11.

Steven Sierra, who went to Istanbul in search of his wife after she disappeared nearly two weeks ago, told his children that he was going to Turkey to bring their mom home.

"The father will be speaking to them and it's something that's going to be hard and he's going to be talking to them when he comes back," Betsy Jimenez, the mother of Sarai Sierra, said today during a family news conference.

State Representative Michael Grimm said Steven Sierra's biggest concern is telling his children that mom's not coming home.

"It's going to be the hardest thing he's ever going to have to do in his life," said Grimm, who added that the Staten Island family isn't sure when Steven Sierra will be able to bring home his wife's body.

An autopsy was completed Sunday on Sarai Sierra, 33, but results aren't expected for three months. Turkish officials however said she was killed by at least one fatal blow to her head.

A casket holding the Staten Island mother was carried through alleyways lined with spice and food stalls to a church, where the casket remained on Monday.

Turkish police hope DNA samples from 21 people being questioned in the case will be key to finding the perpetrators, the Associated Press reported, according to state run media.

Sarai Sierra's Body Found: Missing New York Mom Found in Turkey Watch Video

Body Found in Search for Missing Mother in Turkey Watch Video

Vanished Abroad: US Woman Missing in Turkey Watch Video

Earlier this week, it was also reported that Turkish police are speaking to a local man who was supposed to meet Sierra the day she disappeared, but he said she never showed.

After an intense search for Sierra that lasted nearly two weeks, her body was found Saturday near the ruins of some ancient city walls and a highway. Sierra was wearing the same outfit she was seen wearing on surveillance footage taken at a food court and on a street the day she vanished, Istanbul Police Chief Huseyin Capkin said.

Sierra's body was taken to a morgue, Capkin said, and was identified by her husband.

It did not appear she had been raped or was involved in any espionage or trafficking, Capkin said.

Betsy Jimenez said Monday that her family has many unanswered questions such as what happened to her daughter after she left her hotel room to go and take photographs of a famous bridge.

"They're still investigating so they might think it might be a robbery, but they're not sure," said Jimenez.

Sierra, who had traveled to Istanbul on Jan. 7 to practice her photography hobby, was last heard from on Jan. 21, the day she was due to board a flight home to New York City.

Dennis Jimenez, Sierra's father, told reporters Monday that he didn't want her to go on the trip.

"I didn't want her to go. But, she wanted to go because this was an opportunity for her to sightsee and pursue her photography hobby because Turkey was a land rich with culture and ancient history and she was fascinated with that," said Jimenez.

While in Istanbul, Sierra would Skype with her family and friends daily, telling them about how amazing the culture was.

Sierra's best friend Maggie Rodriguez told ABC News that she was forced to pull out of the trip at the last minute because she couldn't afford it. That's why Sierra traveled alone.

Her husband, Steven Sierra, and brother, David Jimenez, traveled to Istanbul last Sunday to meet with American and Turkish officials and push the search forward.

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Syrian opposition chief says offers Assad peaceful exit

BEIRUT (Reuters) - Syrian opposition leader Moaz Alkhatib urged Syrian President Bashar al-Assad's government on Monday to start talks for its departure from power and save the country from greater ruin after almost two years of bloodshed.

Seeking to step up pressure on Assad to respond to his offer of talks - which dismayed some in his own opposition coalition, Alkhatib said he would be ready to meet the president's deputy.

"I ask the regime to send Farouq al-Shara - if it accepts the idea - and we can sit with him," he said, referring to Syria's vice president who has implicitly distanced himself from Assad's crackdown on mass unrest that became an armed revolt.

Speaking after meeting senior Russian, U.S. and Iranian officials, Alkhatib said none of them had an answer to the 22-month-old crisis and Syrians must solve it themselves.

"The issue is now in the state's court...to accept negotiations for departure, with fewer losses," the Syrian National Coalition leader told Al Arabiya television.

The moderate Islamist preacher announced last week he was prepared to talk to Assad's representatives. Although he set several conditions, the move broke a taboo on opposition contacts with Damascus and angered many in its ranks who insist on Assad's departure as a precondition for negotiation.

Alkhatib said it was not "treachery" to seek dialogue to end a conflict in which more than 60,000 people have been killed, 700,000 have been driven from their country and millions more are homeless and hungry.

"The regime must take a clear stand (on dialogue) and we say we will extend our hand for the interest of people and to help the regime leave peacefully," he said in separate comments to Al Jazeera television.

Assad announced last month what he said were plans for reconciliation talks to end the violence but - in a speech described by U.N. Syria envoy Lakhdar Brahimi as narrow and uncompromising - he said there would be no dialogue with people he called traitors or "puppets made by the West".

Syria's defense minister said the army had proved it would not be defeated in its confrontation with rebels but declined to say whether it would respond to an Israeli air strike last week.

Security sources said the Israelis bombed a convoy of arms destined for Assad's ally Hezbollah, a sworn enemy of Israel, in neighboring Lebanon. Syria said the attack struck vehicles and buildings at a military research center near Lebanon's border.

Syria's uprising erupted in March 2011 with largely peaceful protests, escalating into a civil war pitting mainly Sunni Muslim rebels against Assad, who is from Syria's Alawite minority. His family has ruled Syria for 42 years.

ANGER AT IRAN

The violence has divided major powers, with Russia and China blocking U.N. Security Council draft resolutions backed by the United States, European Union and Sunni Muslim Gulf Arab states that could have led to U.N. sanctions isolating Assad. Shi'ite Iran has remained his strongest regional supporter.

Alkhatib met Iranian Foreign Minister Ali Akbar Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden at a security conference in Germany at the weekend.

"Iran's stance is unacceptable and I mentioned to the foreign minister that we are very angry with Iran's support for the regime," Alkhatib said.

He said he asked Salehi to pass on his offer of negotiations - based on the acceptance of the Assad government's departure - to Damascus. The two men also discussed the need to prevent Syria's crisis spreading into a regional conflict between Sunni and Shi'ite Muslims, he said.

"We will find a solution, there are many keys. If the regime wants to solve (the crisis), it can take part in it. If it wants to get out and get the people out of this crisis, we will all work together for the interest of the people and the departure of the regime."

One proposal under discussion was the formation of a transitional government, Alkhatib said, without specifying how he thought that could come about. World powers agreed a similar formula seven months ago but then disagreed over whether that could allow Assad to stay on as head of state.

Activists reported clashes between the army and rebel fighters to the east of Damascus on Monday and heavy shelling of rebel-held areas of the central city of Homs. The Jobar neighborhood, on the southwestern edge of Homs, was hit by more than 100 rockets on Monday morning, an opposition activist said.

The Syrian Observatory for Human Rights said at least 90 people were killed by dusk on Monday.

It said 180 people were killed across the country on Sunday, including 114 rebel fighters and soldiers. Sunday's death toll included 28 people killed in the bombardment of a building in the Ansari district of the northern city of Aleppo.

Assad has described the rebels as foreign-backed Islamist terrorists and said a precondition for any solution is that Turkey and Sunni-ruled Gulf Arab states stop funding, sheltering and arming his foes.

The majority of the insurgents are Islamists but those affiliated with al Qaeda are smaller in number, although their influence is growing. For that reason, Western states have been loath to arm the rebels despite their calls for Assad's ouster.

Rebels and activists say that Iran and the Lebanese Shi'ite militant movement Hezbollah have sent fighters to reinforce Assad's army - an accusation that both deny.

ECONOMIC SUPPORT

"The army of Syria is big enough, they do not need fighters from outside," Iran's Salehi said in Berlin on Monday.

"We are giving them economic support, we are sending gasoline, we are sending wheat. We are trying to send electricity to them through Iraq; we have not been successful."

Iranian President Mahmoud Ahmadinejad said later on Monday that Syria's crisis could not be solved by military means and he called for a national accord leading to elections.

"War is not the solution...A government that rules through war - its work will be very difficult. A sectarian war should not be launched in Syria," he told Al Mayadeen television.

"We believe that (deciding) whoever stays or goes is the right of the Syrian people. How can we interfere in that? We must strive to achieve national understanding, and free elections."

Another Iranian official, speaking in Damascus after talks with Assad, said Israel would regret an air strike against Syria last week, without spelling out whether Iran or its ally planned a military response.

Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden all met Alkhatib in Munich at the weekend and portrayed his willingness to talk with Syrian authorities as a major step towards resolving the war.

But Alkhatib is under pressure from other members of the exiled leadership in Cairo for saying he would be willing to talk to Assad. Walid al-Bunni, a member of the Coalition's 12-member politburo, dismissed Alkhatib's meeting with Salehi.

"It was unsuccessful. The Iranians are unprepared to do anything that could help the causes of the Syrian Revolution," Bunni, a former political prisoner, told Reuters from Budapest.

(Additional reporting by Yeganeh Torbati in Dubai and Stephen Brown in Berlin; Editing by Mark Heinrich)

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Sentimentality scoops Super Bowl ads

WASHINGTON: Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance on Sunday, with draft horses and pickup trucks both putting a lump in America's collective throat.

Budweiser's touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer's signature draft horse team was a run-away hit with viewers and critics alike.

New York ad agency Anomaly married the heartwarming imagery with singer Fleetwood Mac's sorrowful "Landslide" for the 60-second spot that went to invite a real-life newborn Budweiser foal via the brewer's Twitter account.

USA Today said the Budweiser ad took first place in its online reader-voted Ad Meter survey of Super Bowl commercials.

"Weepy, sentimental, nostalgic," wrote Kim Wheaton of Advertising Age in an instant analysis of the night's 50-plus commercials on the industry journal's website (www.adage.com).

"I don't care. This is everything I want from a Budweiser Super Bowl spot."

Viewers were still going onto Twitter to admit to shedding tears when Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group.

It married spectacular photography of the Great Plains with late conservative broadcaster Paul Harvey's 1978 essay "So God Made a Farmer" -- and never revealed until the final few seconds that it was selling a truck.

"From the second it started to the last frame, I sat silent and mesmerised," tweeted Rick Liebling, an expert on the relationship between culture and creative advertising at New York ad agency Y&R.

Patriotism figured in another Chrysler spot, this time for Jeep, which celebrated the homecoming of American soldiers from Afghanistan.

The Super Bowl is the single most watched event on US television, easily pulling in more than 100 million viewers, and this year CBS was selling 30 seconds of ad time for as much as US$3.8 million.

But big-budget advertisers' best-laid plans to generate and sustain social media buzz got waylaid by the 34-minute partial blackout that hit the Superdome in New Orleans in the third quarter of the game.

That freak incident got people tweeting about the blackout instead of the ads, although Oreo made the most of the moment with an Instagram of its iconic cookie and the slogan: "You can still dunk in the dark."

While Pepsi indulged in the luxury of its spokeswoman Beyonce performing the half-time show, Coca-Cola invited viewers to go online and select the ending of its commercial, a Technicolor race through the desert for a bottle of Coke.

The winner climax -- the bus-driving showgirls in pink won out over the cowboys and the bikers -- was aired just minutes after the Baltimore Ravens' victory over the San Francisco 49s.

Many of Sunday's ads were released in the days leading up to the Super Bowl, including one from Volkswagen that some thought "racist" for depicting a cheerful Beetle-driving white office worker speaking in a Jamaican accent.

With Apple sitting out this year's game, the field was clear for Samsung, its arch rival in the smartphone market, to declare itself "the next big thing" with wise-cracking Seth Rogan and Paul Rudd plus a LeBron James cameo.

Fellow comedienne Amy Poehler managed to fit herself into a front-loading washing machine for electronics retailer Best Buy, while Israeli swimsuit model Bar Refaeli made out with a ruddy-faced geek named Walter for GoDaddy.com.

"That was disgusting," was one typical reaction on Twitter to the latter, but the website hosting service had nothing to complain about -- the backlash only helped get its #thekiss hashtag trending for a good part of the first quarter.

-AFP/fl

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Rain lashes Punjab, Haryana; minimum temperature goes up

CHANDIGARH: Light to moderate rains lashed most parts of Punjab and Haryana though minimum temperature rose sharply by up to eight notches above normal in both the states.

UT Chandigarh recorded a minimum of 13.7 degrees Celsius, up by seven notches above normal. The city also witnessed rainfall of 3.8 mm, the MeT office said here on Monday.

In Haryana, Ambala, Karnal and Narnaul settled at 14.2 degrees Celsius, 14 degrees Celsius and 8.8 degrees Celsius respectively, while Hisar had a low of 14.6 deg, up by 8 degrees above normal.

With rainfall of 4.6 mm, Bhiwani had a minimum of 10.4 degrees Celsius.

In Punjab, Amritsar recorded a minimum of 8 degrees Celsius with rainfall of 11.4 mm. Ludhiana and Patiala had a low of 13 degrees Celsius and 14.2 degrees Celsius, up by six and seven notches above normal respectively.

Among other places, rains also lashed Madhopur at 20.4 mm, Ranjit Sagar dam at 9.6 mm, Nangal at 11.2 mm and Shahpur Kandi area at 18.2 mm.

The MeT in its forecast said light to moderate rain may continue in next 48 hours, while hailstorm or thunderstorm may occur at isolated places in Punjab and Haryana.

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Bullying study: It does get better for gay teens

CHICAGO (AP) — It really does get better for gay and bisexual teens when it comes to being bullied, although young gay men have it worse than their lesbian peers, according to the first long-term scientific evidence on how the problem changes over time.

The seven-year study involved more than 4,000 teens in England who were questioned yearly through 2010, until they were 19 and 20 years old. At the start, just over half of the 187 gay, lesbian and bisexual teens said they had been bullied; by 2010 that dropped to 9 percent of gay and bisexual boys and 6 percent of lesbian and bisexual girls.

The researchers said the same results likely would be found in the United States.

In both countries, a "sea change" in cultural acceptance of gays and growing intolerance for bullying occurred during the study years, which partly explains the results, said study co-author Ian Rivers, a psychologist and professor of human development at Brunel University in London.

That includes a government mandate in England that schools work to prevent bullying, and changes in the United States permitting same-sex marriage in several states.

In 2010, syndicated columnist Dan Savage launched the "It Gets Better" video project to encourage bullied gay teens. It was prompted by widely publicized suicides of young gays, and includes videos from politicians and celebrities.

"Bullying tends to decline with age regardless of sexual orientation and gender," and the study confirms that, said co-author Joseph Robinson, a researcher and assistant professor of educational psychology at the University of Illinois in Urbana-Champaign. "In absolute terms, this would suggest that yes, it gets better."

The study appears online Monday in the journal Pediatrics.

Eliza Byard, executive director of the Gay, Lesbian & Straight Education Network, said the results mirror surveys by her anti-bullying advocacy group that show bullying is more common in U.S. middle schools than in high schools.

But the researchers said their results show the situation is more nuanced for young gay men.

In the first years of the study, gay boys and girls were almost twice as likely to be bullied as their straight peers. By the last year, bullying dropped overall and was at about the same level for lesbians and straight girls. But the difference between men got worse by ages 19 and 20, with gay young men almost four times more likely than their straight peers to be bullied.

The mixed results for young gay men may reflect the fact that masculine tendencies in girls and women are more culturally acceptable than femininity in boys and men, Robinson said.

Savage, who was not involved in the study, agreed.

"A lot of the disgust that people feel when you bring up homosexuality ... centers around gay male sexuality," Savage said. "There's more of a comfort level" around gay women, he said.

Kendall Johnson, 21, a junior theater major at the University of Illinois, said he was bullied for being gay in high school, mostly when he brought boyfriends to school dances or football games.

"One year at prom, I had a guy tell us that we were disgusting and he didn't want to see us dancing anymore," Johnson said. A football player and the president of the drama club intervened on his behalf, he recalled.

Johnson hasn't been bullied in college, but he said that's partly because he hangs out with the theater crowd and avoids the fraternity scene. Still, he agreed, that it generally gets better for gays as they mature.

"As you grow older, you become more accepting of yourself," Johnson said.

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Online:

Pediatrics: http://www.pediatrics.org

It Gets Better: http://www.itgetsbetter.org

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AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner

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Ravens Defeat 49ers in Historic, Unusual Super Bowl

The Baltimore Ravens emerged Super Bowl champions after one of the strangest and most incredible Super Bowl games in recent memory.

It's the second championship for the Ravens, who pulled out a 34-31 win over the San Francisco 49ers at the Superdome in New Orleans.

The Super Bowl is the biggest spectacle in American sports, and each year becomes the most watched television event in history. This year, Jennifer Hudson kicked things off with a touching performance of "America the Beautiful" with a choir of students from Sandy Hook Elementary School.

Alicia Keys accompanied herself on the piano for a long, jazzy rendition of the national anthem, before the coin toss which resulted in San Francisco receiving to start the first half.

Although the game looked at one point like it was going to be a completely unexpected blow-out, with the Ravens leading 28-6 at the beginning of the 3rd quarter, the 49ers got some unusual help that turned the showdown into a much more exciting battle.

About a third of the way into the 3rd quarter, right after a record-tying Ravens rushing touchdown, the power went out at the Superdome, knocking the lights and air conditioning out in the indoor stadium. The crowd of more than 71,000 strong, along with a lot of antsy players, coaches, and staff waited for 34 minutes for the power to fully come back on and the game to resume.

Chris Graythen/Getty Images

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In a statement, the NFL said authorities were "investigating the cause of the power outage," and law enforcement sources told ABC News it was just an issue with the building.

That didn't stop many people on Twitter from jokingly blaming Beyonce, the energetic halftime performer who surprisingly reunited shortly with her former band Destiny's Child, for shutting down the power. After her performance, even her husband Jay-Z got in on it, tweeting "Lights out!!! Any questions??"

VIDEO: Super Bowl 2013: Beyonce Rocks the Halftime Show

The 49ers quickly followed the long delay with a touchdown, getting themselves right back into the game. Then just a few minutes later, they found themselves in the end zone again, and it appeared the power outage had flipped the momentum towards the 49ers.

With a score of 31-29 with more than 7 minutes left in the game, San Francisco looked poised to make the biggest comeback in Super Bowl history, but the team, trying for its 6th title, wasn't able to overcome the Ravens lead.

Baltimore was able to run out the clock, and the game ended with a final score of 34-31. Purple and gold confetti fell as the Ravens rushed onto the field and celebrated -- with some colorful language from quarterback Joe Flacco audible on the live broadcast, who was caught saying, "f***ing awesome" on CBS' cameras.

The game was already historic thanks to the match-up for John and Jim Harbaugh, the first head coach brothers to ever face each other on football's biggest stage. It was also the final game for the future Hall of Fame linebacker Ray Lewis, who is, as of the conclusion of the game retired from football.

This is the fifth season in a row that the Ravens have made it to the playoffs, led by Coach John Harbaugh, and SB XLVII MVP Quarterback Joe Flacco. It's the team's first Lombardi trophy since 2000. Their victor tonight made them the only team left in the NFL to have never lost a Super Bowl in multiple appearances.

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Iran hedges on nuclear talks with six powers or U.S.

MUNICH (Reuters) - Iran said on Sunday it was open to a U.S. offer of direct talks on its nuclear program and that six world powers had suggested a new round of nuclear negotiations this month, but without committing itself to either proposal.

Diplomatic efforts to resolve a dispute over Iran's nuclear program, which Tehran says is peaceful but the West suspects is intended to give Iran the capability to build a nuclear bomb, have been all but deadlocked for years, while Iran has continued to announce advances in the program.

Iranian Foreign Minister Ali Akbar Salehi said a suggestion on Saturday by U.S. Vice President Joe Biden that Washington was ready for direct talks with Iran if Tehran was serious about negotiations was a "step forward".

"We take these statements with positive consideration. I think this is a step forward but ... each time we have come and negotiated it was the other side unfortunately who did not heed ... its commitment," Salehi said at the Munich Security Conference where Biden made his overture a day earlier.

He also complained to Iran's English-language Press TV of "other contradictory signals", pointing to the rhetoric of "keeping all options on the table" used by U.S. officials to indicate they are willing to use force to keep Iran from obtaining a nuclear weapon.

"This does not go along with this gesture (of talks) so we will have to wait a little bit longer and see if they are really faithful this time," Salehi said.

Iran is under a tightening web of sanctions. Israel has also hinted it may strike if diplomacy and international sanctions fail to curb Iran's nuclear drive.

In Washington, Army General Martin Dempsey, the top U.S. military officer, said in an interview broadcast on Sunday that the United States has the capability to stop any Iranian effort to build nuclear weapons, but Iranian "intentions have to be influenced through other means."

Dempsey, chairman of the Joint Chiefs of Staff, made his comments on NBC's program "Meet the Press," speaking alongside outgoing Defense Secretary Leon Panetta.

Panetta said current U.S. intelligence indicated that Iranian leaders have not made a decision to proceed with the development of a nuclear weapon.

"But every indication is they want to continue to increase their nuclear capability," he said. "And that's a concern. And that's what we're asking them to stop doing."

The new U.S. secretary of state, John Kerry, has said he will give diplomacy every chance of solving the Iran standoff.

THE BEST CHANCE

With six-power talks making little progress, some experts say talks between Tehran and Washington could be the best chance, perhaps after Iran has elected a new president in June.

Negotiations between Iran and the six powers - Russia, China, the United States, Britain, France and Germany - have been deadlocked since a meeting last June.

EU officials have accused Iran of dragging its feet in weeks of haggling over the date and venue for new talks.

Salehi said he had "good news", having heard that the six powers would meet in Kazakhstan on February 25.

A spokesman for EU foreign policy chief Catherine Ashton, who coordinates the efforts of the six powers, confirmed that she had proposed talks in the week of February 25 but noted that Iran had not yet accepted.

Kazakhstan said it was ready to host the talks in either Astana or Almaty.

Salehi said Iran had "never pulled back" from the stuttering negotiations with the six powers. "We still are very hopeful. There are two packages, one package from Iran with five steps and the other package from the (six powers) with three steps."

Iran raised international concern last week by announcing plans to install and operate advanced uranium enrichment machines. The EU said the move, potentially shortening the path to weapons-grade material, could deepen doubts about the peaceful nature of Iran's nuclear program.

Prime Minister Benjamin Netanyahu said on Sunday that Israel's mission to stop its arch-enemy from acquiring nuclear weapons was "becoming more complex, since the Iranians are equipping themselves with cutting-edge centrifuges that shorten the time of (uranium) enrichment".

"We must not accept this process," said Netanyahu, who is trying to form a new government after winning an election last month. Israel is generally believed to be the only country in the Middle East with nuclear weapons.

(Additional reporting by Myra MacDonald and Stephen Brown in Munich, Dmitry Solovyov in Almaty, Yeganeh Torbati in Dubai and Jim Wolf in Washington; Editing by Kevin Liffey and Will Dunham)

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34 injured in bus accident in Boston: report

NEW YORK: Thirty-four people were injured late Saturday when a charter bus traveling on a highway hit an overpass in Boston, Massachusetts, US media reported.

NBC News said the accident happened on Soldiers Field Road about 7:30 pm (0030 GMT Sunday).

The bus was returning to Pennsylvania from Harvard University with 42 people on board, the network said.

The injured have been taken to local hospitals. One them is reported to have life-threatening injuries.

-AFP/ac

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Industry views will be considered while framing media policy, Manish Tewari says

MUMBAI: Union minister for information & broadcasting Manish Tewari has assured the media and advertising fraternity that the industry views will be taken into full consideration while framing policies relating to the sector.

Speaking at the International Advertising Association's first IAA Leadership Awards function in Mumbai on Saturday night, Manish Tewari listed out paradoxes associated with the media and entertainment industry - self regulation, skewed revenue model, imperfect audience measurement models, among others.

He said, "issues are contentious, no doubt, but if you delay decisions, situation will engulf you completely".

Over-arching regulatory architecture

The minister highlighted the need to create a statutory mechanism to address issues related to convergence across media, entertainment and telecom.

He said, "convergence across media, entertainment and telecom space, especially with digitization kicking in, is inevitable. Therefore, at some point in time there will have to be an over-arching statutory architecture to look into the issues."

He, however, said that self regulation of content remained the preferred option, but it had to be broad-based and balanced.

Manish Tewari said "freedom of speech should not extend to the right to offend and individual's right to privacy must be respected".

Digitization benefits

Giving details about the government's digitization programme, Manish Tewari said his ministry is on the course of implementing the second phase of digitization in 38 cities with million plus population.

He said digitization, besides benefitting consumers in terms of better viewing quality, would also address the skewed revenue model of the media and entertainment industry by bringing in clarity about the customer base. He hoped, that the move would prompt the industry to observe limits on advertising time.

Tewari also made a mention about the imperfect model of audience measurement, and called for development of a 'far more qualitative model' to address the issue of television viewership.

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New rules aim to get rid of junk foods in schools

WASHINGTON (AP) — Most candy, high-calorie drinks and greasy meals could soon be on a food blacklist in the nation's schools.

For the first time, the government is proposing broad new standards to make sure all foods sold in schools are more healthful.

Under the new rules the Agriculture Department proposed Friday, foods like fatty chips, snack cakes, nachos and mozzarella sticks would be taken out of lunch lines and vending machines. In their place would be foods like baked chips, trail mix, diet sodas, lower-calorie sports drinks and low-fat hamburgers.

The rules, required under a child nutrition law passed by Congress in 2010, are part of the government's effort to combat childhood obesity. While many schools already have improved their lunch menus and vending machine choices, others still are selling high-fat, high-calorie foods.

Under the proposal, the Agriculture Department would set fat, calorie, sugar and sodium limits on almost all foods sold in schools. Current standards already regulate the nutritional content of school breakfasts and lunches that are subsidized by the federal government, but most lunchrooms also have "a la carte" lines that sell other foods. Food sold through vending machines and in other ways outside the lunchroom has never before been federally regulated.

"Parents and teachers work hard to instill healthy eating habits in our kids, and these efforts should be supported when kids walk through the schoolhouse door," Agriculture Secretary Tom Vilsack said.

Most snacks sold in school would have to have less than 200 calories. Elementary and middle schools could sell only water, low-fat milk or 100 percent fruit or vegetable juice. High schools could sell some sports drinks, diet sodas and iced teas, but the calories would be limited. Drinks would be limited to 12-ounce portions in middle schools and to 8-ounce portions in elementary schools.

The standards will cover vending machines, the "a la carte" lunch lines, snack bars and any other foods regularly sold around school. They would not apply to in-school fundraisers or bake sales, though states have the power to regulate them. The new guidelines also would not apply to after-school concessions at school games or theater events, goodies brought from home for classroom celebrations, or anything students bring for their own personal consumption.

The new rules are the latest in a long list of changes designed to make foods served in schools more healthful and accessible. Nutritional guidelines for the subsidized lunches were revised last year and put in place last fall. The 2010 child nutrition law also provided more money for schools to serve free and reduced-cost lunches and required more meals to be served to hungry kids.

Sen. Tom Harkin, D-Iowa, has been working for two decades to take junk foods out of schools. He calls the availability of unhealthful foods around campus a "loophole" that undermines the taxpayer money that helps pay for the healthier subsidized lunches.

"USDA's proposed nutrition standards are a critical step in closing that loophole and in ensuring that our schools are places that nurture not just the minds of American children but their bodies as well," Harkin said.

Last year's rules faced criticism from some conservatives, including some Republicans in Congress, who said the government shouldn't be telling kids what to eat. Mindful of that backlash, the Agriculture Department exempted in-school fundraisers from federal regulation and proposed different options for some parts of the rule, including the calorie limits for drinks in high schools, which would be limited to either 60 calories or 75 calories in a 12-ounce portion.

The department also has shown a willingness to work with schools to resolve complaints that some new requirements are hard to meet. Last year, for example, the government relaxed some limits on meats and grains in subsidized lunches after school nutritionists said they weren't working.

Schools, the food industry, interest groups and other critics or supporters of the new proposal will have 60 days to comment and suggest changes. A final rule could be in place as soon as the 2014 school year.

Margo Wootan, a nutrition lobbyist for the Center for Science in the Public Interest, said surveys by her organization show that most parents want changes in the lunchroom.

"Parents aren't going to have to worry that kids are using their lunch money to buy candy bars and a Gatorade instead of a healthy school lunch," she said.

The food industry has been onboard with many of the changes, and several companies worked with Congress on the child nutrition law two years ago. Major beverage companies have already agreed to take the most caloric sodas out of schools. But those same companies, including Coca-Cola and PepsiCo, also sell many of the non-soda options, like sports drinks, and have lobbied to keep them in vending machines.

A spokeswoman for the American Beverage Association, which represents the soda companies, says they already have greatly reduced the number of calories that kids are consuming at school by pulling out the high-calorie sodas.

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Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

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